Fence Privacy Screens for Rental Companies: The Add-On That Boosts Revenue

Most rental companies lose thousands every year by not offering fence privacy screens with their temp fence rentals. 
Screens can increase your revenue by 46% to 169% on just one job. And the companies that offer them are taking business that could be yours. 
 
Andrew Hession, SONCO’s Specialist in Rental Business says:

“Many rental companies don’t realize how much money they’re leaving on the table by not offering screens to their customers. But when they do, they better be ready to deploy them quickly." 

Check out the breakdown below and use the materials in this post to see how your business can make more money.

The Problem: Profit Gaps from Not Offering Fence Privacy Screens

Most customers won’t bring up privacy screens, but they’ll usually say yes when you do. For many, it’s a compliance must-have, so if they don’t get it from you, they’ll just buy it somewhere else.

Every fence rental without screens is money left behind, steady revenue that disappears just because it wasn’t part of the offer.

The Numbers You Can’t Ignore

Screens aren’t just add-ons, they transform the value of every rental job.

Take a 1,000 ft project lasting three months:

• Base job (no screens)

Fence, installation, accessories, freight = $5,210

First, the privacy screen option

You’ll need about 20 rolls of 50 ft privacy screen to cover 1,000 ft of temp fence perimeter.

• Each roll costs $32, and with a 40% markup, the selling price is $32 × 1.40 = $44.80
• 20 rolls × $44.80 = $896 in screen revenue
• Add screen installation at $1.50 × 1,000 ft = $1,500
• Extra revenue: $896 + $1,500 = $2,396

Total job: $5,210 (no screen) + $2,396 (with screen) = $7,606

46% increase vs. no screen

Now look at the custom screen option

• Each custom screen roll costs $293, and with a 25% markup, the selling price is $293 × 1.25 = $366.25
• 20 rolls × $366.25 = $7,325 in custom screen revenue
• Add screen installation at $1.50 × 1,000 ft = $1,500
• Extra revenue: $7,325 + $1,500 = $8,825

Total job: $5,210 (no screen) + $8,825 (with custom screen) = $14,035

169% increase vs. no screen

Compare the Numbers

Want to see how the calculator works?

Watch this video:

A Growing Market for Fence Privacy Screens

The global fence screen market was about USD 1.65B in 2024 and could reach USD 2.46B by 2032 (6% yearly growth).

Another report puts it at USD 1.8B now, growing to USD 2.6B by 2031 (around 5.5% yearly growth).

Contractors, venues, and municipalities already recognize the value. The question is whether your rental company is capturing it too.

Solution: Make Fence Privacy Screens a Default Add-On

Not every project requires the same level of privacy or wind resistance, so understanding how to choose the right privacy fence screen can help your team recommend options that fit each customer’s needs. 

Why this works:

• Make more money without extra marketing or sales work.
• Give customers clear value with safety, compliance, and branding.
• Stand out as the one-stop shop that’s already thinking ahead for them. 

For construction customers, screens provide visual privacy and help create a more organized perimeter. Learn more about choosing temporary fence screens for construction sites and the features that matter for different jobsite conditions. 

Become a Reseller

Adding screens to your lineup is more than an upsell. It turns your company into a reseller with a bigger role in the supply chain.

Instead of only providing the fence, you become the source for a full solution. That builds stronger ties with customers and opens a new stream of profit.

How SONCO Helps You Capture That Extra Profit

SONCO makes selling screens simple.

• Custom branding and safety signage ready to fit your customer’s needs.
• Free design services. Our team handles the artwork.
• On-time delivery to you or straight to your customer’s site.
• Flexible order sizes, from single rolls to full pallets for bulk jobs.
• Storage and handling solutions like racks and accessories to protect and organize inventory.

Rental companies serving contractors, event organizers, and commercial customers can also offer branded perimeter options. Explore the uses and benefits of custom-printed fence screens to see how printed graphics can turn temporary fencing into a communication and marketing asset. 

With SONCO, you can sell screens confidently while giving customers a quick, professional experience.

 

“We know the challenges rental companies face. SONCO was a rental company for 20 years, so we have the products and guidance to help these businesses grow.”

— Andrew Hession, SONCO’s Specialist in Rental Business 

Hear From One of Our Customers

 "I've been with SONCO for a while, and what keeps me coming back is the service they provide and the availability of products when we need them.”

Watch full testimonial: 

Fence Privacy Screen FAQs for Rental Companies

Are fence privacy screens worth adding to a rental fleet?

Yes. Fence privacy screens give rental companies an additional product to offer alongside temporary fence panels. They can increase the value of individual rental orders and help meet customer needs for privacy, branding, and a more professional-looking perimeter.

How can rental companies increase revenue with fence privacy screens?

Rental companies can introduce screens as a standard add-on in temporary fence quotes, train sales teams to explain their benefits, and offer options based on each project's requirements. Making screens part of the initial conversation can help customers recognize their value before the rental is finalized.

Which fence privacy screens are best for rental companies?

The best choice depends on the projects your customers serve. Standard HDPE mesh screens are suitable for many construction and event applications, while custom-printed screens offer branding opportunities. Rental companies should also consider blockage percentage, wind exposure, attachment features, and how easily screens can be installed, removed, and stored.

Do fence privacy screens affect temporary fence stability?

Yes. Screens increase the surface area exposed to wind, which can increase the load on temporary fence panels and their supports. Rental companies should consider site conditions, screen blockage, appropriate bases, weights, and bracing when recommending a setup. Follow the manufacturer's installation and stabilization guidance.

Should fence privacy screens be included in every rental quote?

Including screens as an option in every relevant quote is a practical way to increase awareness and encourage add-on purchases. However, the final recommendation should depend on the customer's privacy requirements, site conditions, project duration, and budget. 

Make Fence Privacy Screens a Standard Part of Every Rental

Fence privacy screens are one of the easiest ways for rental companies to increase the value of a temporary fence order. As the numbers above show, adding screens and installation to a single 1,000 ft job can raise revenue by 46% with standard screens and up to 169% with custom-printed options.

Rental companies that include screens in every relevant quote tend to win more bids, meet more customer needs, and build stronger repeat business. Customers who would otherwise buy screens elsewhere stay with you for the complete perimeter solution.

You don’t have to build that offering alone. SONCO spent decades as a rental company, so we understand the day-to-day challenges of quoting, stocking, and deploying temporary fence products. We can support you with custom branding, free design services, flexible order sizes, and storage solutions. When rental customers in your area contact us, we forward them to you.

Ready to add fence screens to your rental lineup? Email sales@soncostore.com or call 866-254-6510 for a quick quote. Our rental experts are here to help you get started.